Background

Jeon Ji-hyun (born 30 October 1981, Seoul, South Korea) is a Korean actress and model.

Ji Hyun studied in the Department of Theater and Film at Dongguk University (東國大學校) and began her career as a model in 1997. After appearing in a number of TV sitcoms, her movie debut came in White Valentine (1999). This was followed by a role in Il Mare (2000), in which the handsomely shot scenes at Ganghwa proved to be one of several factors contributing to the success of the movie. Her biggest breakthrough was in My Sassy Girl (2001), a romantic comedy that won her the Best Actress award at the Daejong Film Festival in 2002. In 2004, Jun starred in Windstruck (내 여자친구를 소개합니다), a 2004 South Korean fantasy-romantic comedy directed by Kwak Jae-yong. The film was a major success, ranking as the 8th-highest grossing Korean film of 2004. In 2006, she starred in Daisy.

Since her debut as a model for Echo, Ji Hyun has modelled many fashion companies and more recently, mobile phones and iPod. Some of her more popular product endorsements include Giordano, KFC and Samsung. In 2004, one of her Giordano adverts was considered too sexy by the censors and was banned from Korean TV. In the same year, she was voted as having the "Best Butt in Asia", polling 41% of the total votes, beating Lee Hyo-ri (李孝利) who only garnered 30% of the votes.

In 2005, she became the first Korean artist to feature on the cover for the famous fashion magazine ELLE.

Jun will play the lead role of Saya in the Chris Nahon directed live-action version of Blood: The Last Vampire, which is to start filming in China and Argentina in March 2007. It is slated for a Spring 2008 release.

Profile

Name (Romanization)	Jeon Ji Hyun / Jeon Ji-hyeon
Name in Korean (Hangul)	전지현
Name in Hanja	全智賢 (全知贤 in China)
Real name	왕지현 / 王智賢 / Wang Ji-hyeon
Birthday	30 October, 1981
Birth place	Seoul
Blood type	B
Height (cm)	172
Weight (kg)	48
BWH	33/25/34
Horoscope	Scorpion
Religion	Christianity
Hobby	Movie, music
Debut	Model in a fashion magazine in 1997